Webinar presentation will educate fire sprinkler contractors on specific marketing strategies to effectively communicate value to potential customers in a tough economy.

Building a successful business involves the execution of a thoughtful and deliberate business plan. Among the many components of this plan, marketing a product or service should be considered a critical business activity. A new webinar has been prepared by Fire Smarts, LLC to educate fire sprinkler contractors across the nation on specific strategies to effectively communicate the value of fire protection products and services to potential customers. The webinar is part of the online training series offered by Fire Smarts, LLC.

The “Marketing for Fire Sprinkler Contractors” webinar will be presented by fire protection industry expert, Steven Scandaliato, SET, CFPS, on May 19, 2011 at 12:00pm Eastern. During this two-hour training Mr. Scandaliato will introduce marketing principals and practical tools for contractors. The presentation will go beyond the typical marketing methods of signs on trucks and stickers on risers to review practical methods of communicating the value of fire sprinkler products and services to targeted prospects. In today’s economy there has never been a more critical time for contractors to develop and follow an effective marketing plan.

Registration is open to all interested parties. For more information and to register for this webinar click on Webinar Information Page.

“This has been a tough economy for contractors of all trades, including fire sprinkler contractors,” said Steven Scandaliato, SET, CFPS. “This webinar is an opportunity to learn specific marketing strategies that work for fire sprinkler contractors, including effective methods for promoting residential fire sprinkler systems with home builders offering this proven method of protection to their customers.”

Webinar instructor, Steven Scandaliato, is a Fire Smarts Faculty member and Principal at SDG, LLC, a fire protection design and consulting company. With over 30 years of fire protection engineering, design and project management experience he holds a Level IV certification from NICET in Fire Sprinkler Layout, a Certified Fire Protection Specialist designation, and serves as a member of the NFPA 13, 101 and 5000 committees.

For more information and to register for this webinar click on Webinar Information Page. This webinar is another fire protection training opportunity through Fire Smarts online training programs.

About Fire Smarts, LLC: Fire Smarts, LLC is a leading provider of fire protection educational and training resources. The company operates the home fire protection resource website, Residential Fire Sprinklers .com, frequently publishes articles and reports on the latest industry developments and utilizes its team of Fire Smarts Faculty members to create custom training solutions for contractors, fire and building officials, and business organizations based on NFPA standards.